b r a n d s

Led the implementation of the new FinTech strategy : attract, engage, connect; implementing new Program guidelines, roadmaps, diagrams & verification tools, supporting cross functional project teams, in the delivery of new Citibank branches and citigold centers.

Design, prototype, test & evaluate new FinTech concept elements and work stations, focused on client engagement, business requirements and operational excellence.

Develop test-fit layouts and feasibility studies of potential new lease spaces, referencing business data & requirements, brand positioning opportunities, and operational excellence.


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